The Importance Of Mobile Website Optimization
How important is mobile website optimization? Consider how much time and
money people are spending on mobile devices these days.
The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US.
Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Mobile Traffic Segmented by Device
Mobile commerce now accounts for 23% of online sales
Number of purchases made by Smartphone users in the last six months
Only 35% of businesses have mobile-optimized sites as of now.
Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.
How Businesses Optimize Website For Mobile Devices
55% of purchase related conversions occur within 1 hour of initial mobile search.
43% of consumers are unlikely to return to a slow-loading mobile site.
40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
73% of mobile search devices trigger additional action and conversion.
Tablet visitors are nearly three times more likely to purchase than smartphone visitors
The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US.
Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.
Mobile Traffic Segmented by Device
| Device | Traffic %age |
| Android devices | 42% |
| iPhones | 36% |
| iPads and iPad Minis | 18% |
| BlackBerrys | 2% |
Mobile commerce now accounts for 23% of online sales
Number of purchases made by Smartphone users in the last six months
| Number Of mCommerce Purchases | %Age Of Smartphone Owners |
| 0 | 51% |
| 1-3 | 26% |
| 4-6 | 11% |
| 7-9 | 5% |
| 10-15 | 2% |
| More than 15 | 5% |
Only 35% of businesses have mobile-optimized sites as of now.
Companies with mobile-optimized sites triple their chances of increasing mobile conversion rate to 5% or more.
97% of mobile carts are abandoned due to distraction from unnecessaryelements and multiple screens in mobile shopping carts.
How Businesses Optimize Website For Mobile Devices
| Method | %age |
| Responsive design (client–side) | 46% |
| Mobile-specific development platform | 41% |
| Building in HTML5 | 33% |
| Adaptive design (server-side) | 22% |
| Other | 2% |
| None of the above | 9% |
55% of purchase related conversions occur within 1 hour of initial mobile search.
43% of consumers are unlikely to return to a slow-loading mobile site.
40% of consumers are going to turn to a competitor’s site after a bad mobile experience.
73% of mobile search devices trigger additional action and conversion.
| Action | %age |
| Research | 36% |
| Visit to retail site | 25% |
| Sharing information | 18% |
| Visit a store | 17% |
| Make a purchase | 17% |
| Call a business | 7% |
Tablet visitors are nearly three times more likely to purchase than smartphone visitors
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